Cleans / Softens / Shines Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, Virtue® Smooth Shampoo shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free, vegan.